Rank drops typically occur due to your competitors outranking you, technical errors, penalties, and similar. Monitor rank drops: Keyword tracking tools can also be used to monitor rank drops and identify the cause of that decline.
This information helps you identify which keywords are the right choice for increasing your business or client’s visibility.
Increase visibility: Keyword tracking reveals how well your target keywords rank in the SERP. Furthermore, tracking and analyzing keywords reveals how your competitors perform against your target keywords, their best performing content with the most high-quality backlinks, social engagement, and much more. Monitor your competitors: Keyword tracking lets you know which keywords your competitors are ranking for and missing out on, allowing you to make an informed decision and choose the keywords you can actually rank for. Here are the 5 most significant reasons to track keywords: Keyword tracking helps you determine whether your SEO strategy is working and if your optimization efforts are indeed paying off.
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